I grew up with the airport control tower lights
sweeping across the ceiling of my bedroom and
the constant passing of planes overhead.

Aer LIngus has been through many changes since I first worked on their account in 1994. Like many national carriers they've had to embrace the world of low-cost flying. It used to be all about flying as a luxury experience, so even their most retail driven campaigns had to reflect their quality service ethos. I worked on Aer Lingus at Owens DDB (and won my first ICAD gold) and again at Rothco. The deadlines were always ridiculously short - we often worked through the night to meet them - and they always wanted our best work.