Deepen the connection between
Guinness and the local events we sponsor. Show that Ireland's biggest brand knows what matters at a local level.

A series of short run posters, with a small production budget - nobody was looking for a top drawer campaign, just a job well done. Often that's exactly the recipe for an opportunity to create award winning work.
No money for research (thankfully). No one's review depending on the results.

We missed the Grand Prix at the Poster awards, but won pretty much everything else.