Shane Holohan, Creative
On graduating from Dun Laoghaire Art College in the dark days of 1988, Shane ran away to Australia, spending five years there honing his skills.
He worked on Microsoft’s first TV campaign, won his first of many awards and conducted extensive experiments to determine the limits of his pale skin’s ability to take the Aussie sun.
Returning to Ireland he joined Owens DDB, arguably Ireland’s most creative agency at the time, staying there for 9 years. His clients there included Carlsberg, Volkswagen, McDonalds, o2, Digifone, Aer Lingus, Esso, Cadbury, and Bord Failte.
As a freelancer he has worked for most of Dublin’s agencies and as far away as Trinidad. He’s recently discovered teaching, surfing, and sunscreen, but mostly he still just likes making good ads.
I worked with ICAN on developing the concept for this campaign, which uses live interactive house viewings on Periscope, to show how they help you buy a home. The work won a bronze in Best Use of Mobile and made finalist in the 2016 DMAs for Best Innovation category.
[More about the campaign on adworld....]