Shane Holohan
Hot creative. On tap.

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[ mum, kids, action!]

Knorr ads are usually straightforward product demos. But not these ones.

As Knorr expanded their offering beyond stock cubes and dehydrated soups, they needed ads that would challenge the presumptions about the brand. Here's two ads for Knorr Fresh Soup - a product that put Knorr in the chiller cabinet for the first time; a spot for their Chinatown range of sauces, which positioned them as better than your local restaurant; and a poster for their first curry sauce that targetted young males and their love of showing off just how hot they like it.