[ mum, kids, action!]

As Knorr expanded their offering beyond stock cubes and dehydrated soups, they needed ads that would challenge the presumptions about the brand. Here's two ads for Knorr Fresh Soup - a product that put Knorr in the chiller cabinet for the first time; a spot for their Chinatown range of sauces, which positioned them as better than your local restaurant; and a poster for their first curry sauce that targetted young males and their love of showing off just how hot they like it.