Hot creative. On tap.
When you're happy the world is a different place:
McDonald's is often unfairly accused of the worst of practices of the fast food industry - correcting this is a constant challenge:
Another ad on the theme of making people happy, featured the famously unhappy Peig. It made most people happy. One senator was made unhappy enough to warrant raising it in the Senate. Of our ad he said: "I can only suggest that it is the product of a sick mind." It seems even McDonald's can't keep all the people happy all the time.
The McRib idea didn't get made, Ronald's facelift, surprisingly, did.
One of the account execs volunteered to be wrapped in gauze.