Hot creative. On tap.
We said - how about we create an interactive experience that will push UCD to the top of more students CAO forms by positioning UCD as the answer to the question - what university will give me the choices I want, now and in my career? And we'll film the whole thing so you'll have an experience and a new web film.
UCD. Welcome to the World.
The World of UCD was designed with the help of key faculty members, the build was supported live on social media. The builders were all students and faculty. And once we had the film we drove traffic to it using online display and social posting. The video was viewed over 100,000 times in the four weeks between launching it and the CAO deadline. The target audience - leaving cert students number 56,000.
UCD. Explore the World.